COURSE OUTLINE Managing Compensation - Overview of Concept, Objectives, Components and Principles of Compensation - Building Compensation Philosophy and Strategy aligned with Business Goals - Factors affecting in designing Compensation plan Job Analysis & Classification review - Carrying out the effective Job Analysis Process - Components of a Job Description - Job Description Writing Job [...]
COURSE OUTLINE Digital Marketing Overview SEO – Search Engine Optimization Google Ads – Search Advertising | Display Advertising | Re marketing Google My Business – Connecting your business with local customers Inbound Digital Marketing Concepts and Implementation Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Instagram Video Marketing – [...]
COURSE OUTLINE Introduction to business writing Definitions of business writing Setting emails, letters and memos in context 6 tips for writing effectively Recognizing the hallmarks of effective writers Applying modern day business writing techniques Characteristics of business writing Writing considerations Guidelines for sentences 7 traits of organized writing Setting a purpose Investigating the audience Organizing content [...]
COURSE OUTLINE Introduction to Recruitment What is Recruitment? Challenges and Trends Recruitment Process Job Analysis and Job Descriptions Sourcing Candidates The Recruitment Interview Psychometric Testing Reference Checks and Making an Offer Types of Interview Questions How to Measure Recruitment Effectively Hire Rate Hire Ratio Quality of Hire Interview Time Source Cost Per Hire Ratios Interviewing [...]
COURSE OUTLINE Is Emotional Intelligence something new? The Importance of Emotions Importance of Emotional Intelligence Theories of Multiple Intelligence Emotions and the Brain Why Emotional Intelligence Matters in the Workplace? Models of Emotional Intelligence The Ability-Based Model The Trait Model of EI Mixed Models of EI Self-Management Self-Control Reflection Social Skills Influence LEARNING OBJECTIVES Define [...]
COURSE OUTLINE - Importance of Empathy - Recognizing Emotions - The jungle communication: why some people are better at connecting - Emphatic Body language - A model for better listening - Communicating compassion when there is NO passion LEARNING OBJECTIVES - Explain why empathy is important - Describe how tone of voice, pacing, and other [...]
COURSE OUTLINE - Determinants of cultural differences - Impact of dealing with a different culture - Defining Expatriate Competencies - Understanding and Dealing with Culture Shock - Symptoms of Culture Shock - Coping with culture shock - Coping strategies - Culture Shock and Expatriate Managers LEARNING OBJECTIVES • Recognize the key elements of culture and [...]
COURSE OUTLINE An introduction to Facebook and Instagram ads Making a business case for using ads Uncovering the different ways ads are targeted at you Building a priority list of audiences for targeting (that probably don’t include the people you are currently targeting!) The anatomy of an ads campaign: mastering every element A step-by-step guide [...]
