COURSE OUTLINE Introduction to purchasing and supply management The purchasing process Supply management integration for competitive advantage Purchasing and Supply Chain Organization Supply Management and commodity strategy development Supplier evaluation and selection Supplier Quality Management Supplier management and development Worldwide sourcing: From domestic buying to international purchasing Strategic cost management Purchasing and supply chain analysis [...]
COURSE OUTLINE Linking sales and customer service Know your stuff and your customer Create the opportunity Matching customer needs Handle objections and close the sale After sales and follow-up LEARNING OBJECTIVES Explain what motivates customers (logical and emotional) to buy or continue to use a product/service. Explain four personality styles; identify their own style; and, [...]
COURSE OUTLINE • Definition of Return on Investment (ROI) • Importance of ROI to HR • Purpose of ROI calculation • The process Model ◌ Identify the returns ◌ Identify the investments • Data collection Overview (Plans and Methods) • Data Analysis Overview • Calculation of ROI • Challenges of using ROI • Identification of [...]
COURSE OUTLINE The Sales Process The Fear Factor in Sales Attributes of a Good Sales Person Core Selling Skills People Buy From People Questioning Skills for Sales Listening Skills for Sales Maximizing Productivity in a Sales Role Building Profitable Relationships LEARNING OBJECTIVES Understand the language of sales Prepare for a sales opportunity Begin the discussion [...]
COURSE OUTLINE The new concept of Sales Management Overview of personal selling function Defining the strategic role of the sales function Sales organization structure Allocation of selling effort Forecasting by Sales Managers Acquiring sales talent: recruitment and selection Sales force training and development Motivation and reward system management Evaluating the performance of salespeople LEARNING OBJECTIVES [...]
COURSE OUTLINE Drivers of online traffic and the importance of SEO How search engines work and an introduction to SEO Keyword Research + Competitive Analysis On-Page Optimization Off-Page Optimization Link Building Strategies SEO Tools SEO vs SEM LEARNING OBJECTIVES Learn how search engines work Build an off-page SEO strategy Create a keyword strategy Adopt on-page [...]
COURSE OUTLINE Self-Leadership & empowerment - Define the concept of Self-Leadership - Understand how empowerment is a grand opportunity - Recognize the impact of playing the role of the victim and looking for excuses for their failure Self-Motivation - Identify their current Motivational Outlook - Choose their desired Motivational Outlook - Realize that self-motivators vary [...]
COURSE OUTLINE How does our brain work? What is self-motivation? Factors of Self-Motivation Self-confidence and self-efficacy. Focus on strong goals. A motivating environment. Positive Self-talk and positive thinking about the future What is self-confidence and self-efficacy? Focus on strong goals Motivating Environment Practice positive self-talk How do we get motivated at work LEARNING OBJECTIVES Understand [...]
COURSE OUTLINE Understanding Strategic HRM and ER 1. The goals of HRM and ER, and how they relate to strategy and the process of strategic management 2. Strategic choice/contingent approaches 3. Best practice and resource-based approaches 4. Critical and institutional perspectives Designing and Implementing strategic HRM and ER initiatives 5. Workforce analysis and planning 6. [...]
