- Strategy, Consumer Behavior and Cultural Considerations
- Subcultures, Families and Households, Group Influences
- Perception-Learning Memory, Product Positioning, Motivation, Personality, and Emotion
- Attitudes, Influencing Attitudes, Self-Concept and Lifestyle
- Situational Influences, Consumer Decision Process, Problem Recognition
- Information Search, Alternative Evaluation and Selection
- Outlet Selection, Purchase and Post Purchase
- Organizational Buyer Behavior and Marketing Regulations
Consumer Behavior
Consumer Behavior
Category:
Duration: 2 Days workshop |
Date: 2021 |
Certificate of Completion |
COURSE OUTLINE
LEARNING OBJECTIVES
- Measure, critique and interpret consumer behavior.
- Infer research data to create marketing strategies as a means of increasing consumer sales.
- Analyze trends in consumer marketing that impact corporate planning.
- Compare and contrast the purchase decision process in consumer and organizational markets.
- Marketing Specialists
- Marketing Managers
- Business Analysts
- Bank Transfer
- Free Runner
- Vodafone Cash
SPECIAL OFFER
Early Bird Registration:
Register and submit fees 2 Weeks before the course start date, and get 10% Early Bird Discount.
Continuing Learners:
- If you booked more than one training program, you will get 10% discount on the training program fees
- If you booked more than 3 training programs, you will get 25% discount on the training program fees.
Refer Friends:
- If you referred any of your friends, both of you will receive 10% discount on the training program fees.
Corporate Offers:
- Early Bird Registration Discount.
- 10% Discount if the company registered for more than one of its employees.
- 15% Discount if the company registered for more than three of its employees.
Duration: 2 Days workshop |
Date: 2021 |
Certificate of Completion |