Consumer Behavior

Consumer Behavior

Category:
Marketing/

Duration: 2 Days workshop
Date: 2021
Certificate of Completion

COURSE OUTLINE

  • Strategy, Consumer Behavior and Cultural Considerations
  • Subcultures, Families and Households, Group Influences
  • Perception-Learning Memory, Product Positioning, Motivation, Personality, and Emotion
  • Attitudes, Influencing Attitudes, Self-Concept and Lifestyle
  • Situational Influences, Consumer Decision Process, Problem Recognition
  • Information Search, Alternative Evaluation and Selection
  • Outlet Selection, Purchase and Post Purchase
  • Organizational Buyer Behavior and Marketing Regulations

LEARNING OBJECTIVES

  • Measure, critique and interpret consumer behavior.
  • Infer research data to create marketing strategies as a means of increasing consumer sales.
  • Analyze trends in consumer marketing that impact corporate planning.
  • Compare and contrast the purchase decision process in consumer and organizational markets.

WHO SHOULD ATTEND?

  • Marketing Specialists
  • Marketing Managers
  • Business Analysts

Payment Options

  • Bank Transfer
  • Free Runner
  • Vodafone Cash

SPECIAL OFFER

Early Bird Registration:
Register and submit fees 2 Weeks before the course start date, and get 10% Early Bird Discount.

Continuing Learners:

  • If you booked more than one training program, you will get 10% discount on the training program fees
  • If you booked more than 3 training programs, you will get 25% discount on the training program fees.

Refer Friends:

  • If you referred any of your friends, both of you will receive 10% discount on the training program fees.

Corporate Offers:

  • Early Bird Registration Discount.
  • 10% Discount if the company registered for more than one of its employees.
  • 15% Discount if the company registered for more than three of its employees.
REGISTER NOW