Google Analytics

Google Analytics

Category:
Marketing/

Duration: 2 Days workshop
Date: 2021
Certificate of Completion

COURSE OUTLINE

Introduction
• How Google Analytics works
• The Google Analytics tracking code
• Administering Google Analytics
• The installation procedure
• Creating new profiles

Analyzing your visitors
• Who are your visitors?
• Understanding your visitor profile
• What is your bounce rate?
• How long do visitors spend on your site?

Visitor activity analysis
• What page do visitors land on?
• How long do they stay?
• Measuring how visitors engage with your site
• Using Visitor Flow Chart to understand behavior

Google Analytics reports
• Using Dashboards
• Defining goals
• Measuring conversions
• Creating and customizing reports
• Filtering data and segmenting visitors

Traffic source analysis
• Understanding traffic source reports
• Comparing natural and paid search (SEO vs PPC)
• Analyzing your AdWords performance
• Using social media reports

Understanding website performance
• Understanding page performance reports
• Using Site Speed reports to measure response and download times
• Using In-Page analytics

LEARNING OBJECTIVES

  • Incorporate Google Analytics Into Your Current Marketing Efforts
  • Set Up an Analytics Account and Profile
  • Measure Conversions
  • Understand Audience Behavior
  • Calculate Revenue and ROI
  • Understand Data Points and Their Impact on Your Business
  • Learn the Value of Testing Variables
  • Interpret Visitor Behavior to Your Website
  • Identify Various Segments Visiting Your Website
  • Analyze Keyword Data

WHO SHOULD ATTEND?

  • Marketing Specialists
  • Marketing Managers
  • Business Development Professionals
  •  Business Owners

Attendance Prerequisites

Previous Marketing Experience

Payment Options

  • Bank Transfer
  • Free Runner
  • Vodafone Cash

SPECIAL OFFER

Early Bird Registration:
Register and submit fees 2 Weeks before the course start date, and get 10% Early Bird Discount.

Continuing Learners:

  • If you booked more than one training program, you will get 10% discount on the training program fees
  • If you booked more than 3 training programs, you will get 25% discount on the training program fees.

Refer Friends:

  • If you referred any of your friends, both of you will receive 10% discount on the training program fees.

Corporate Offers:

  • Early Bird Registration Discount.
  • 10% Discount if the company registered for more than one of its employees.
  • 15% Discount if the company registered for more than three of its employees.
REGISTER NOW