Marketing Diploma

Marketing Diploma

Category:
Marketing/

Duration: 60 Hours
Date: 2021
Certificate of Completion

COURSE OUTLINE

Module 1: Marketing Principles and Market Research

  • What is marketing?
  • Importance of being market oriented
  • Market Research tools
  • Segmentation, target and positioning
  • Marketing Strategy and Brand Positioning

Module 2: Consumer Behavior

  • Consumer Behavior and Consumer Research
  • Internal Influences on Consumer Behavior
  • External Influences on Consumer Behavior
  • Consumer decision making process and outcome

Module 3: Strategic Marketing

  • Strategic Customer and Market Segmentation
  • Strategic Market, Product and Company Positioning
  • Channel Partnerships and Strategic Relationships
  • Product Development, Innovation and Brand Strategy
  • Pricing to Achieve Strategic Objectives
  • Sales Management and Direct Marketing Options
  • Business and Marketing Strategic Alternatives
  • Integrated Marketing Communications

Module 4: Digital Marketing

  • Digital Marketing Overview
  • SEO – Search Engine Optimization
  • Google Ads – Search Advertising | Display Advertising | Re marketing
  • Google My Business – Connecting your business with local customers
  • Inbound Digital Marketing Concepts and Implementation
  • Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Instagram
  • Video Marketing – YouTube
  • Facebook, Instagram & LinkedIn Advertising
  • Google Analytics – Track your success

LEARNING OBJECTIVES

  • Explain the role of marketing in organizations and society and how it impacts individuals
  • Identify the primary marketing activities of an organization
  • Determine market segments and target customers
  • Explain how a marketing strategy supports an organization’s corporate strategy
  • Use marketing information and research to develop marketing strategies for organizations
  • Use information about consumer behavior to inform marketing strategy and tactics
  • Demonstrate how organizations use integrated marketing communication (IMC) to support their marketing strategies

Who Should Attend?

  • Marketing Professionals
  • Business Owners who are willing to grow their business
  • Entrepreneurs

Payment Options

  • Bank Transfer
  • Free Runner
  • Vodafone Cash

SPECIAL OFFER

Early Bird Registration:
Register and submit fees 2 Weeks before the course start date, and get 10% Early Bird Discount.

Continuing Learners:

  • If you booked more than one training program, you will get 10% discount on the training program fees
  • If you booked more than 3 training programs, you will get 25% discount on the training program fees.

Refer Friends:

  • If you referred any of your friends, both of you will receive 10% discount on the training program fees.

Corporate Offers:

  • Early Bird Registration Discount.
  • 10% Discount if the company registered for more than one of its employees.
  • 15% Discount if the company registered for more than three of its employees.
REGISTER NOW