Module 1: Marketing Principles and Market Research
- What is marketing?
- Importance of being market oriented
- Market Research tools
- Segmentation, target and positioning
- Marketing Strategy and Brand Positioning
Module 2: Consumer Behavior
- Consumer Behavior and Consumer Research
- Internal Influences on Consumer Behavior
- External Influences on Consumer Behavior
- Consumer decision making process and outcome
Module 3: Strategic Marketing
- Strategic Customer and Market Segmentation
- Strategic Market, Product and Company Positioning
- Channel Partnerships and Strategic Relationships
- Product Development, Innovation and Brand Strategy
- Pricing to Achieve Strategic Objectives
- Sales Management and Direct Marketing Options
- Business and Marketing Strategic Alternatives
- Integrated Marketing Communications
Module 4: Digital Marketing
- Digital Marketing Overview
- SEO – Search Engine Optimization
- Google Ads – Search Advertising | Display Advertising | Re marketing
- Google My Business – Connecting your business with local customers
- Inbound Digital Marketing Concepts and Implementation
- Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Instagram
- Video Marketing – YouTube
- Facebook, Instagram & LinkedIn Advertising
- Google Analytics – Track your success