Marketing Research

Marketing Research

Category:
Marketing/

Duration: 2 Days workshop
Date: 2021
Certificate of Completion

COURSE OUTLINE

  • Introduction to Marketing Research
  • Planning a Research Project
  • Problem definition
  • Research Designs
  • Measurement Issues
  • Questionnaire design
  • Field Research
  • Sampling Design & Procedures
  • Data Analysis
  • Communicating the Research Project

LEARNING OBJECTIVES

1. Demonstrate an integrative understanding of both the context and environment in which marketing research takes place

2. Apply marketing research principles and concepts inclusive of ethical practices

3. Access and select a range of both qualitative and quantitative data collection techniques

4. Demonstrate an extended knowledge of secondary and syndicated data sources

5. Design a research project including a sampling plan and a survey instrument

6. Summarize and present data graphically and in a written report

7. Critically evaluate marketing research

8. Engage independently and collaboratively to plan, implement and analyse research which informs marketing decision making and problem solving

WHO SHOULD ATTEND?

  • Marketing Specialists
  • Marketing Managers
  • Business Analysts

Payment Options

  • Bank Transfer
  • Free Runner
  • Vodafone Cash

SPECIAL OFFER

Early Bird Registration:
Register and submit fees 2 Weeks before the course start date, and get 10% Early Bird Discount.

Continuing Learners:

  • If you booked more than one training program, you will get 10% discount on the training program fees
  • If you booked more than 3 training programs, you will get 25% discount on the training program fees.

Refer Friends:

  • If you referred any of your friends, both of you will receive 10% discount on the training program fees.

Corporate Offers:

  • Early Bird Registration Discount.
  • 10% Discount if the company registered for more than one of its employees.
  • 15% Discount if the company registered for more than three of its employees.
REGISTER NOW