Strategic Management Workshop

The Strategic Management course is designed to explore an organization’s vision, mission, examine principles, techniques and models of organizational and environmental analysis, discuss the theory and practice of strategy formulation and implementation such as corporate governance and business ethics for the development of effective strategic leadership.

• Definition of Strategy
• The difference between business level and corporate level strategy
• Mission & vision formulation
• Competitive Advantages & Strategy formulation
• External & Internal Data Scanning and Analysis
• Building on the Scanning Results to develop effective strategies.
• Different forms of alliances and cooperative strategies

1. Align the basic direction and goals of an organization; analyze an environment’s social, political, technological, economic, and global factors; evaluate industry and market structure; and assess organizational strengths and weaknesses.
2. Understand the essentials of business management in a global economy, such as corporate responsibility and ethics; organizational efficiency; and decision-making frameworks for competing strategic priorities.
3. Leverage knowledge in corporate sustainability strategy, human resource management, strategic resource allocation, crisis management, and marketing management.