- How it works
- How it can work for you
- Creating the perfect profile page
- Creating an effective company page
- Key Dos and Don’ts of LinkedIn
- Building a strategy for lead generation through LinkedIn
- Making the most of business pages
- How to make the most of the search function.
- Creating great content for LinkedIn
- LinkedIn Groups and other features
- Creating Effective LinkedIn advertising campaigns
- Managing LinkedIn advertising campaigns
- Optimizing LinkedIn ad campaigns
- Install the Twitter tracking pixel and use it for re-targeting
- Deploy all of Twitter’s objective-driven ad campaigns
- Target Twitter users based on a variety of characteristics and behaviors
- Build and use Twitter’s custom creative formats like Twitter Cards
- Learn to analyze the success of campaigns using real data